Silk Road Tourism Conference
Silk Road Tourism Conference
April 24-26, 2018
Sheraton Dubrovnik Riviera Hotel,
Dubrovnik, Croatia
Silk Road Tourism Conference
April 24-26, 2018
Sheraton Dubrovnik Riviera Hotel, Dubrovnik, Croatia
DUBROVNIK TODAY
Dubrovnik is today an elite destination that is recognized by its tourist resources all over the world. Natural and anthropogenic tourism resources contribute significantly to the development of Dubrovnik tourism.

Silk Road Tourism Conference There are a lot of beautiful lands on the planet, but the Dubrovnik people believe theirs is the most beautiful. The warm southern slopes, the blossoming blue sky, the emerald green and the dark blue precious sea depths on the edge of the stone shore, flanked by the many dunes and coves, sandy beaches and steep cliffs dotted with the most lush carvings of Mediterranean and subtropical flora.

Under the mild Mediterranean climate, Dubrovnik is also in the middle of the winter bathing in the sea of sunshine, floral and ripe oranges and lemons. It has over 250 sunny days a year, with an average annual temperature of 17°C, while the average temperature in winter months is 10°C and summer average temperature is around 26°C. The average summer temperature of sea water is around 21°C.

The season of open-air bathing begins in April, sometimes before, and lasts until the end of October, and later, while in many hotels in indoor swimming pools is possible throughout the year.

Dubrovnik is growing year by year with increasing tourist traffic, and it has been included in the top 10 cities and municipalities with the largest tourist turnover in the Republic of Croatia. In the area of Dubrovnik - Neretva County there are 7 hotels that are categorized with 2*, 34 3* hotels, 24 4* and 15 5* hotels. When it comes to tourist resorts, there are two tourist resorts with 2* and one 5* tourist resort. In addition to this, camps are also operating on 29 locations mentioned. One camp is categorized with 1*, 5 camps categorized by 2*, six camps own 3* while 5 camps have 4 *.

Dubrovnik in 2017 saw 1.18 million tourist arrivals, 17% more than in 2016, and 4.21 million overnight stays, an increase of 13%, which is a record result, the local tourism office said. Of the 1.18 million arrivals, 1.12 million were foreign and 56,000 domestic arrivals, while 36,000 were visits by boaters. The city's 50 hotels welcomed 646,000 guests in 2017, an increase of six percent from the previous year, while providers of private accommodation registered 387,000 guests, an increase of 28% from 2016. The most numerous guests were those from Great Britain, the United States, Germany, France and Croatia. In December, the city saw 20,633 arrivals, 13% more than in 2016, and 42,765 overnight stays, 5% more than in 2016.

In the future, Dubrovnik will certainly have to develop a tourist offer because tourists are becoming more demanding, but the problems that tourism has to bear in mind. There are still many unused resources and potentials in the area of Dubrovnik and its surroundings, especially when it comes to the development of selective forms of tourism. However, it is important to mention that in the further development of Dubrovnik as an elite tourist destination it is necessary to take account of sustainable tourism. the goal is to develop Dubrovnik in the future in the form of sustainable tourism.

The most numerous guests were Croatians and those from Bosnia and Herzegovina and Asian countries.

Rich with historical sites and genuine natural beauty, Dubrovnik and Croatia are increasingly becoming a prime shooting spot for the film industry. While on vacation in Dubrovnik don't be surprised if you run into movie celebrities as you just might witness the next Hollywood blockbuster movie in the making.

Dubrovnik has benefited mightily from being a film location for HBO's fantasy drama, Game of Thrones, a research article has shown. The article shows that more than 240,000 tourists visited Dubrovnik-Neretva County between 2012 and 2015 because they were fans of the TV series. These tourists spent almost 1.5 million nights night and 125.9 million euros in Dubrovnik.

The article "The effect of film industry on tourism: Game of Thrones and Dubrovnik", published on Monday in the International Journal of Tourism Research, analysed how many tourists were attracted to Dubrovnik as one of series' film locations.

Dubrovnik served as the setting for "King's Landing", capital of the fictional kingdom of Westeros in the series.

The article tried to measure the effects of the film industry on local tourism. Some tourism analysts already explained the potential positive effects of the series on overseas markets, but without specifically researching the issue.

The researchers used a synthetic control approach to "estimate the causal effects" of the series on tourist arrival numbers.

The method compared the Dubrovnik-Neretva and other counties in 2012-15 and enables giving answers on "what if" type of questions.

"We find a robust and positive effect of filming the TV series in Dubrovnik on the number of tourist arrivals. Additionally, we show that there are positive spillover effects on other counties and the whole country. Placebo tests show that the estimated effects are relatively large when compared to other counties, implying our results are not driven simply by chance," authors concluded in the article’s summary.

The authors of the study are Marina Tkalec, Ivan Zilic and Vedran Recher from the Zagreb Institute of Economics and Austrian Johannes Kepler from the University Linz.

Besides Game of Thrones, Dubrovnik has also been the location for filming part of the upcoming Star Wars: The Last Jedi, as well as the newest Robin Hood film, Robin Hood: Origins, which has caused some controversy over how the producers used the special effects and scenery in the Old Town.
PROGRAM
The conference aim is to increase the number of Chinese tourists in Croatia and the region, and to better acquaint of Chinese investors with local tourism capacities and offer.
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We're inviting you to join this unique conference. Croatia has never before witnessed such an event with top Chinese tourist workers, associations and investors.
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